Kiro Breika: The Degradation of Public Taste and Bulgaria's Forgotten Historical Heritage

Kiro Breika analyzes the sharp contrast between the mass interest in scandalous social media content and the utter indifference toward the country's rich cultural and historical heritage.

The Phenomenon of the Sought-After Spectacle on Social Media

The vlogger shares his impressions following his first appearance in a live broadcast on the TikTok platform. He joined former mixed martial arts fighter Goshkata and content creator Stoyan Kolev. Kiro Breika notes that while the general public heavily criticizes such figures, they simultaneously watch them for hours.

He provides a specific example with the dynamics of viewer interest during their conversation. When the participants started a serious discussion on protecting young people from drugs, the audience dropped drastically from 4,500 to about 2,100 people. The moment insults, swearing, and threats toward others began, viewership instantly multiplied.

This fact proves that the main problem does not lie with the content creators, but with the users themselves. The market and the viewers dictate the rules by actively seeking and encouraging primal behavior. The vlogger categorically states that he does not have a personal profile on TikTok and all pages bearing his name are managed by third parties who simply cut short clips from his videos.

Indifference to Quality Historical Productions

To illustrate the decline in interests, the author contrasts the consumption of online scandals with the results of his documentary about the "Bacho Kiro" cave. The production was realized using professional drone equipment worth tens of thousands of levs and includes a detailed historical talk with a tour guide.

Statistics show extremely low engagement from viewers regarding high-quality educational content:

• Film duration: 1 hour and 5 minutes.
• Average watch time: a mere 16 minutes.
• Real engagement: Only three people left comments proving they watched the video to the very end.

This data confirms a total lack of interest in the history and natural beauty of the homeland. Viewers prefer to consume short, scandalous clips instead of dedicating time to valuable cultural materials.

Abandoned Ancient Heritage and Missed Opportunities

Kiro Breika visits the ruins of a massive ancient city in the Bulgarian lands, whose history dates back 2,000 years. He showcases the high level of development of the ancient settlement, which featured a built-in sewage system and functioning underfloor heating. The water supply network delivered water from the village of Musina, located 26 kilometers away.

Despite the immense historical potential, the state does not provide basic care to promote the site. On the main Ruse-Tarnovo road, there is not even a single signpost to guide travelers, and the large constructed parking lot sits completely empty. The author draws a parallel with other countries, where similar landmarks attract millions of tourists annually and generate substantial revenue.

He expresses deep concern for the future of these territories due to current public indifference. In his view, it is entirely possible that other nations will take over the governance of the country in the future because they would appreciate this priceless heritage. These foreign societies will build a powerful economy and profit from tourism, utilizing the landmarks that the current population is ruining and neglecting.